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Teleshopping adoption by Spanish consumers

2007

PurposeThe purpose of this paper is to analyse key drivers of teleshopping adoption.Design/methodology/approachThe impact of demographics, televiewing behaviour, non‐store shopping previous experience and attitude to teleshopping in present and future teleshopping decisions is analysed in the paper.FindingsData analysis shows that attitude towards teleshopping and teleshopping genre exposure are the main predictors of teleshopping behaviour, while consumer attitude towards teleshopping and previous experience as user of non‐store shopping channels (catalogue and television) are the most relevant factors influencing future teleshopping intention.Practical implicationsThis research enables co…

MarketingDemographicsAdvertisingBusinessBusiness and International ManagementMarketingHome shoppingConsumer behaviourJournal of Consumer Marketing

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PEPhysical Sciences and Engineering
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  - PE2_18Equilibrium and non-equilibrium statistical mechanics: steady states and dynamics
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SHSocial Sciences and Humanities
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